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Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

by Roland T. Rust

ISBN 13: 9780684864662

Format: Illustrated (308 pages)
Publisher: Free Press
Published: 27 Jun 2000

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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice : New Directions in Theory and Practice

by Roland T. Rust,P.K. Kannan

ISBN 13: 9780765608062

Format: Illustrated (320 pages)
Publisher: Routledge
Published: 14 Aug 2002

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The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

by Roland T. Rust,Ming-Hui Huang

ISBN 13: 9783030529765

Format: Paperback (194 pages)
Publisher: Palgrave Macmillan
Published: 19 Jan 2021

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